When it comes to branding, your logo plays a critical role in how your audience perceives your business. But designing a beautiful logo isn’t enough—it must also look perfect across websites, social media platforms, and print materials. A logo that’s too large, too small, or blurry can harm your brand’s image.
So, what’s the best size for a logo on a website, social media profile, or printed items? In this guide, we’ll discuss recommended dimensions and practical tips to make your logo stand out everywhere
A logo is often the first thing people notice about your brand. If it’s sized improperly, it could look distorted or fail to convey the professionalism you want to portray.
On a website, a logo that’s too large can overwhelm the design, while a too-small logo might go unnoticed.
On social media, improper dimensions may lead to cropping or blurriness.
In print, logos with low resolution can appear pixelated.
Getting the dimensions of your logo right ensures consistency, clarity, and professionalism.
Recommended size: 250 x 100 pixels (width x height).
Aspect ratio: Stick to 5:2 or 4:1 for a sleek and balanced look.
Your header logo should be prominent enough to represent your brand but not overpower other elements like the navigation menu
Recommended size: 150 x 50 pixels.
Footer logos are generally smaller than header logos. This ensures they remain visible without distracting from the main content.
Recommended size: 16 x 16 pixels.
For retina displays: 32 x 32 or 48 x 48 pixels.
A favicon is the small logo displayed in the browser tab. Since it’s tiny, a simplified version of your logo works best.
Recommended size: 200 x 50 pixels.
As more users browse websites on mobile devices, logos must be responsive. A horizontally oriented design ensures clarity on smaller screens.
Logos are often used as profile pictures or banners on social media platforms, but each platform has its own size requirements. Here’s a quick guide to the ideal dimensions for logos on major social platforms:
Profile Picture: 180 x 180 pixels (minimum).
Aspect Ratio: Center the design for a circular crop.
Profile Picture: 320 x 320 pixels.
Your logo should fit well in a square format for this platform.
Profile Picture: 400 x 400 pixels.
Avoid excessive details, as the logo appears smaller in feeds.
Profile Picture: 300 x 300 pixels.
Company Cover Image: 1128 x 191 pixels.
LinkedIn prioritizes professional branding, so ensure your logo is high-quality and aligned with your company’s image.
Profile Picture: 800 x 800 pixels.
Channel Banner: 2560 x 1440 pixels (safe area: 1546 x 423 pixels).
YouTube provides space for creativity but requires specific dimensions to prevent cropping.
Logos for print materials must be high-resolution to avoid pixelation. Always use vector files (e.g., SVG or EPS) to ensure scalability. Here are some common dimensions for printed logos:
Logo Size: 300–400 pixels (1–1.5 inches wide).
Business cards require logos that are clear but not overpowering.
Logo Size: 320 x 120 pixels.
A letterhead logo should sit neatly in the header without taking up too much space
Logo Size: Use scalable vector files for large formats.
For all print materials, ensure a resolution of at least 300 DPI (dots per inch).
Design with Scalability in Mind: Use vector-based formats like SVG or EPS, which maintain quality at any size.
Optimize for Performance: For websites, compress your logo file to reduce load times without losing quality.
Preview Across Devices: Check your logo’s appearance on different screen sizes and resolutions to ensure it looks good everywhere.
Stick to Simplicity: Avoid overly complex designs, as they may lose detail when resized for smaller applications.
The right logo size depends on where it’s being used—websites, social media, or print materials. For a logo on a website, a size of 250 x 100 pixels is a good starting point, but you’ll need to adjust for specific use cases like mobile headers or favicons.
By following these guidelines, you can ensure your logo looks sharp, professional, and consistent, no matter where it appears. Always prioritize readability, scalability, and file quality to maximize your logo’s impact across all platforms.
The most common logo size for a website header is 250 x 100 pixels. However, the size may vary based on your website’s layout.
Always use high-resolution files, such as PNG or SVG, for digital platforms. For print, ensure a resolution of at least 300 DPI.
Not always. Different platforms have different size requirements. It’s best to create optimized versions for each platform to ensure clarity and consistency.
